Banglalink, a leading digital service provider in Bangladesh, has announced an enticing collaboration with Aarong, the country’s renowned lifestyle brand. As part of this strategic partnership, members of Banglalink’s Orange Club, a loyalty program, are entitled to a 10% discount on their online purchases at Aarong throughout the month of January. To avail this exclusive offer, Orange Club members can conveniently use the MyBL App or text “BLAARONG” to 5678 after spending a minimum of 4,000 Taka.
The agreement was formally sealed during a signing ceremony at the Banglalink corporate head office, where Rafiq Ahmed, Customer Life Cycle Management Director at Banglalink, and Tamjid Bin Anis, Head of Ecommerce at Aarong, represented their respective organizations.
Monzula Morshed, Chief Human Resources and Administration Officer at Banglalink, expressed enthusiasm about the partnership, emphasizing the company’s commitment to customer-centricity. He stated, “Beyond technological strides, our commitment to customer-centricity is a guiding principle in all our efforts. This strategic partnership is a significant milestone in our continued pursuit of providing customer-focused offers to elevate the digital lifestyles of Banglalink users.”
Tamjid Bin Anis, Head of Ecommerce at Aarong, echoed this sentiment, expressing confidence that the collaboration will strengthen bonds with existing Orange Club members and attract new enthusiasts seeking premium products with exclusive perks. He said, “We are enthusiastic about the opportunities this partnership presents and believe it marks the beginning of a mutually beneficial relationship.”
The signing ceremony was attended by key representatives from both organizations, including Zain Zaman, Loyalty Program Senior Manager; Rabita Jahan Priyota, Loyalty Partnership Manager at Banglalink; A. N. M. Saleh Akram, Corporate Group Manager; Tamzima Akbar Raida, Corporate Account Manager; Atanu Bhakta, DGM IT – Ecommerce at Aarong; and Fahad Bin Rahman, Senior Manager – Sales and Marketing, E-commerce.
Banglalink, a subsidiary of VEON Ltd, is committed to unlocking new opportunities for its customers in the digital world.